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Thread: Mazda and Toyota Enter Long-Term Partnership Agreement

  1. #1
    Administrator ucfbrett's Avatar
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    Default Mazda and Toyota Enter Long-Term Partnership Agreement

    I hope this doesn't result in watered-down Mazdas.



    Toyota and Mazda Team Up to Make Cars Better

    Tokyo, Japan, May 13, 2015―Toyota Motor Corporation and Mazda Motor Corporation today entered an agreement to build a mutually beneficial long term partnership. By leveraging the resources of both companies to complement and enhance each other’s products and technologies, the partnership will result in more appealing cars that meet the diverse need s and tastes of customers all over the world.

    A joint committee will now be set up to evaluate how best to utilize each company’s respective strengths. The committee will encourage broad and meaningful collaboration across a range of fields, including environmental and advanced safety technologies.

    Marking the agreement, Toyota President Akio Toyoda said: “As evidenced by their SKYACTIV Technologies and KODO—Soul of Motion design, Mazda has proven that it always thinks of what is coming next for vehicles and technology, while still managing to stay true to its basic car making roots. In this way, Mazda very much practices what Toyota holds dear: making ever-better cars. I am delighted that our two companies can share the same vision and work together to make cars better. I can think of nothing more wonderful than showing the world—together—that the next100 years of cars will be just as fun as the first.”

    Representing Mazda, President and CEO Masamichi Kogai said: “Toyota is a company that has shown steadfast resolve in acting responsibly on global environmental issues and the future of manufacturing as a whole. I also have tremendous respect for Toyota’s dedication in its pursuit of ever-better cars through ongoing innovation. Furthermore, Mazda identifies with the way Toyota cherishes its roots and all of the communities it is involved in. It is no wonder they are held in great esteem in return. I hope that by working together to make cars better, we can raise the value of cars in the eyes of consumers while also enhancing the manufacturing capabilities of our home, Hiroshima, and all the communities we are involved in as well.”

    Previous collaboration between Toyota and Mazda has included the licensing of Toyota’s hybrid technologies to Mazda and the production of compact cars for Toyota at Mazda’s plant in Mexico.

    Toyota and Mazda recognize that there is considerable overlap between Mazda’s corporate philosophy of bringing joy to people through vehicles and Toyota’s commitment to making ever-better cars, as well as its dedication to company-wide structural reforms to realize true competiveness and sustainable growth. This latest agreement will go beyond the traditional framework of cooperation, aiming instead to create a whole new set of values for cars through wide-ranging medium to long term collaboration.

    Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at Welcome | Mazda USA Media.

  2. #2
    Not Certified Slow SDSUsnowboards's Avatar
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    Serious question: what is the point of these announcements?

    It seems to me that instead of explaining concisely why the partnership is happening and what consumer may expect, we get disingenuous statements that sound like they were written by an overzealous 1st year marketing student, completely out of touch with reality, ladden with meaningless buzz words like "soul of motion," "ever-better," "skyactive," and "innovation." The only specific thing revealed by this announcement is the creation of a committee which will, "encourage broad and meaningful collaboration across a range of fields, including environmental and advanced safety technologies."

    Yes, Toyota, sharing safety and emissions technology is certain to ensure the "next 100 years of cars will be just as fun as the first." I can totally see your reasoning. Well said.
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    http://www.trackhq.com/Banners/yellowsitesponsor.gif emilio700's Avatar
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    Interesting. I wonder what they plan on collaborating on in with who's tech.
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    http://www.trackhq.com/Banners/yellowsitesponsor.gif Blackbird's Avatar
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    ND w/ 2ZZ. I'm ready.

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    Not Certified Slow SDSUsnowboards's Avatar
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    You really don't want a 2zz. Lotus guys can't get rid of them fast enough, and the Spyder crowd is looking very seriously into k-swaps now.

    Both companies are now committed to their own line of small displacement, turbo motors. So, I doubt there will be motor sharing.

    Maybe a Toyota branded ND, with a Toyota motor? THAT would be interesting, and would fit as Toyota's performance model below the FRS, which Toyota has stated is in need of filling.
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    I remember a story a ways back about Toyota having strong interest in the Skyactiv engines before they were produced. This relationship bears watching.
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    Senior Member bikeindirt's Avatar
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    prius + mazda3

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    Senior Member Silversprint's Avatar
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    Here comes the Mazda3 Toyota Matrix clones. We will never see any sports car come out of this.
    bawareca likes this.
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    The Real Captain Slow Red_5's Avatar
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    Why couldn't Mazda have teamed up with Honda? Factory K(or whatever the current engines are called)swapped Miatas sounds good to me.

    Maybe Mazda will get a rebadged Tundra so I can have a "Mazda" tow vehicle.
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    Chest hair required Olitho's Avatar
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    Toyota and Mazda are going to combine their resources to answer the question of whether a car uglier than the Juke can be created.
    SteveLevin, tq3z, bawareca and 1 others like this.
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    The joint project is the Scion iA/Mazda 2. Will be sold as a sedan by Scion (replacing the outgoing Toyota Yaris sedan), and as a hatch by Mazda. Will use the Mazda platform and 1.5li (to bad because it makes less power than the Toyota 1.5li). Purportedly Mazda did not have enough work to keep the plant in Mexico (2 and 3 production) running full tilt, this fills a gap in the production line.

    2016 Scion iA:
    http://www.thetruthaboutcars.com/wp-...ion_iA_001.jpg

    2015 Mazda2:
    http://www.inautonews.com/wp-content...zda2-mps-1.jpg
    Last edited by RacerJason99; 05-13-2015 at 05:32 PM.

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    The Real Captain Slow Red_5's Avatar
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    ^^I think the press release is going beyond the 2/iA project since that's old news. This, to me, sounds like they intend to grow the relationship producing more cars together.
    99 Mazda Miata SuperMiata #515 - AKA Sparky SOLD
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    Speaking of Mazda, I picked up a 2015 Mazda6 Touring for the wife a couple of days ago. Really impressed with what a great sedan it is. Punches well above it's price of 20k. Highly recommended for anyone looking for a sedan.
    Red_5 likes this.

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    Administrator ucfbrett's Avatar
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    I rented a Mazda6 last summer. Punches above its weight is a great way to describe it. The interior is as nice or better than cars that cost twice as much.

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    Quote Originally Posted by Red_5 View Post
    ^^I think the press release is going beyond the 2/iA project since that's old news. This, to me, sounds like they intend to grow the relationship producing more cars together.
    Certainly there is potential for future projects, but the current one is the joint plant in Mexico that will produce the iA/2 on the same chassis.

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    That Mazda 2 redesign looks very good! They released an upscale Mazda 2 concept 1-2 years ago that was an exercise aimed at the Mini Cooper S buyers. I would love to see a whole new Mazdaspeed lineup including a 2.
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