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Thread: Ford to stop selling everything but the Mustang and a a new Focus Actve

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    Default Ford to stop selling everything but the Mustang and a a new Focus Actve

    https://techcrunch.com/2018/04/25/fo...-focus-active/

    Ford today announced it will phase out most cars it sells in North America. According to its latest financial release, the auto giant “will transition to two vehicles” — the Mustang and an unannounced vehicle, the Focus Active, being the only traditional cars it sells in the region. Ford sees 90 percent of its North America portfolio in trucks, utilities and commercial vehicles. Citing a reduction in consumer demand and product profitability, Ford is in turn not investing in the next generation of sedans. The Taurus is no more.

    The press release also talks about a new type of vehicle, though it sounds like a crossover. This so-called white space vehicle will “combine the best attributes of cars and utilities, such as higher ride height, space and versatility.”

    Currently, Ford sells six sedans and coupes in North America: the Fiesta, Focus, Fusion, C-Max, Mustang and Taurus. This lineup hits multiple segments, from the compact Fiesta to the mid-size Focus, C-Max and Fusion to the full-size Taurus. The Mustang stands alone as the lone coupe.

    It’s likely Lincoln’s sedans will also disappear, though this was not explicitly stated in today’s press release. Lincoln currently sells the mid-size MKZ and full-size Continental — both share platforms with Ford counterparts. If Ford is phasing out development of sedan platforms, Lincoln will likely suffer, too.

    This reduction in traditional cars was a long time coming. North America consumers have increasingly turned to crossovers, trucks and SUVs over sedans and small cars. A trip to any parking lot will likely produce more evidence to this movement. There are several factors involved, from more fuel-efficient and better-equipped trucks and SUVs to improved safety ratings and ride qualities of these vehicles.

    Ford also today reaffirmed its commitment to bringing hybrid-electric powertrains to the F-150, Mustang, Explorer, Escape and upcoming Bronco.

    This announcement comes several weeks after Ford explained in broad terms its love affair of trucks and SUVs. Ford estimates that SUVs could make up as much as half the entire U.S. industry’s retail market by 2020, and that’s why it’s shifting $7 billion in investment capital from its cars business over to the SUV segment. By 2020, Ford also aims to have high-performance SUVs in market, including five with hybrid powertrains and one fully battery-electric model.

    With this big hybrid push on the SUV side, Ford expects to go from second to first-place in the U.S. hybrid vehicles market by sales, surpassing current leader Toyota by 2021, thanks also to the forthcoming hybrid Mustang and F-150.

    The sedan was long a staple for Ford. The Lincoln Continental defined the ’60s. And then there was the Ford Galaxy, which was available in countless variations for nearly 20 years. Then in the ’80s came the LTD, Crown Victoria and Taurus. Ford even went rally racing with its cars, namely the Escort and later Focus. But while all these nameplates rose and fell, there was another always present: The Mustang.

    Ford’s little pony turned 54 in April 2018. The Mustang has been in production since 1964 and seems ready for yet another generation of drivers. The car has been reinvented several times and will likely be reinvented several more before its nameplate is retired. For now, though, the Mustang is here to stay.
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    For a second I thought this was a fake news article.

    I'm surprised, but at the same time, not at all surprised.
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    I was hoping Ford might once again share the Mustang platform with a RWD sedan, I guess that won't happen.
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    Dammit all. I hate crossovers with a passion. None of the utility of a truck, none of the sportiness of a car, and all of the discomfort of an suv. Why people? Why?! I blame kids. People get retarded whenever kids are involved. I'm at the age where all my friends either have kids or are working on it, and the same thing always happens: a no-compromise drive to remove everything fun from their lives.
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    What I don't understand is the bigdogs embracing EV's? An electric motor has few moving parts. ICE has hundreds. Service is a huge money maker. What are they going to do turn all the service centers into wax and detail shops? EV's mean more people out of work too.

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    I'm sure Ford has done a ton of market research to justify this decision. They're not stupid. OTOH, it'll be a shame not to see any more hot hatches from Ford, at least in North America. My DD is a Ford Fiesta ST (turbocharged Fiesta hatchback). It's a very good little street car. So, no more Fiesta ST, Focus ST, and Focus RS. :-(

    Regarding a hybrid-electric Mustang, that may not be a bad thing at all. Time and technology marches on and, for better or worse, the IC engines are going the way of the steam engine. I wouldn't be surprised to see an all-electric Mustang within ten years.
    Last edited by MikeColangelo; 04-25-2018 at 10:45 PM.

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    Senior Member JulioG's Avatar
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    How much is the hybrid Mustang going to weigh, 5000lb ?

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    Quote Originally Posted by fatbillybob View Post
    What I don't understand is the bigdogs embracing EV's? An electric motor has few moving parts. ICE has hundreds. Service is a huge money maker. What are they going to do turn all the service centers into wax and detail shops? EV's mean more people out of work too.
    You are giving Ford too much credit on quality... I am sure EV Mustang gonna break as much as a gas Mustang....
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    Quote Originally Posted by JulioG View Post
    How much is the hybrid Mustang going to weigh, 5000lb ?
    most BMW, Audi and Mercedes weighs as much as an equivalent Tesla now. so Hybrid Mustang will weight roughly the same as current model (3,700LB) will be my guess. Model 3 is ~3,700LB, less than Audi S4
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    Do people care if Ford stopped making the Fusion or Taurus. Ford makes SUVs that get similar mpg as the Fusion sedan so most just buy the SUV.

    The only small car that might be missed is the spunky Fiesta ST.
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    I'm reminded of the proverb about putting all of one's eggs in one basket.

    What I didn't see in any of the news stories about this were Ford's current plans for the rest of the world, which I suspect will still involve sedans and small hatchbacks. I sat up and took notice when Ford abandoned the small and/or midsize truck market when it discontinued the Ranger, which was second in sales in the U.S. only to the Toyota Tacoma. What didn't appear in any of those news stories was that Ford still had a small/midsize pickup available for sale in the rest of the world if it needed one.

    What all the above means to me is that Ford has a backup plan if its forecast for North America is wrong. If Ford ends up losing too many sales to OEMs who still make hatches and sedans, the company can bring cars back to market fairly quickly by pulling something from its global portfolio.

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    Since they are still going to offer the CUVs using the platforms, I don't even think they need to look at ROW if they have to go back, but honestly, I'll be shocked if this doesn't work for them.

    Steve

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