The first thing you need to know about this blog post is that it's long. Real long. It took me a couple of sittings to get through it, not because it's poorly written or boring, but because I've had **** to do and it's long. Real long.

It's also hugely informative on the state of the industry in terms of racing partnerships/sponsorships at the amateur and possibly even pro-am level. If you are interested in sponsorships and you have the time to read this, it's worth the effort.


How We Killed the Value of a Partnership – Yost Autosport