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Thread: Dodge Offers Industry-first ‘1 of 1’ Viper and New Order Concierge Service

  1. #1
    Administrator ucfbrett's Avatar
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    Default Dodge Offers Industry-first ‘1 of 1’ Viper and New Order Concierge Service

    New Dodge Viper Customization Program Leverages Hand-built Production Process at Conner Avenue Assembly Plant in Detroit

    New Dodge Viper GTC model can be custom-tailored with more than 25 million unique build combinations

    Options include 8,000 hand-painted exterior colors, 24,000 hand-painted custom stripes, 10 wheel options, 16 interior trims, 6 aero packages, as well as a host of standalone options

    Dodge will send a complimentary 1:18 scale Viper speed form replica to buyers to confirm their color selection

    Each one-of-one Viper will feature a personalized instrument panel badge with the customer’s chosen name to commemorate their design

    New Viper Concierge service offers an exclusive point of contact throughout the custom Viper build process

    All sold customer orders include live Viper Ambassador Owner’s Portal online build tracking, allowing customers to follow along the build process with VIP treatment via online updates

    Customers can share their experience with friends and family as they pass each build milestone

    Customized shipping options include rapid transport via enclosed carrier, or new owners can choose to pick their Viper up at the Conner Avenue Assembly Plant in Detroit and take a tour of the facility

    Customers will be able to configure their one-of-a-kind Vipers at drivesrt.com

    2015 Dodge Viper has a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $84,995. New 2015 Dodge Viper GTC custom model features all the content of the new GT model, and adds the ability to customize a “one-of-one”‘ design, a personalized instrument panel badge, Concierge Service and Viper Ambassador Owner’s Portal with exclusive sharable content to track the build of the car for a starting U.S. MSRP of $94,995

    Dealers will start taking orders of new custom Dodge Viper GTC models in February. Production is scheduled to start at the Conner Avenue Assembly Plant in the second quarter of 2015


  2. #2
    RaceTape Ninja Force McCocken's Avatar
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    Read title, came in expecting this:



    Leaving feeling disappointed.
    Yer pal,
    Force

  3. #3
    "Shoe"
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    Wonder how that will affect resale value giving people with potentially horible taste that much input in customizing their car.
    bawareca likes this.

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    Not Certified Slow SDSUsnowboards's Avatar
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    Quote Originally Posted by Stuntman View Post
    Wonder how that will affect resale value giving people with potentially horible taste that much input in customizing their car.
    My thoughts exactly. Viper second-hand market is kill.

    Reminds be the the Bugatti build-your-own web site.

    bugatti.com - Veyron 16.4 Grand Sport Configurator
    2001 MR2-Eleven
    Experience Points: 21
    Youtube Channel.

  5. #5
    "Shoe"
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    Sounds like its another model to add to the GTS, SRT, and TA lineup, so most shouldn't be custom. However the supercar segment seems to be going this direction with tons of options (458, 12c, ....)

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    Quote Originally Posted by Stuntman View Post
    Wonder how that will affect resale value giving people with potentially horible taste that much input in customizing their car.
    Couldn't possibly go wrong

    homer-inline4.jpg

  7. #7
    Administrator ucfbrett's Avatar
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    Quote Originally Posted by SDSUsnowboards View Post
    Viper second-hand market is kill.
    I don't know what you mean by this.

  8. #8
    Administrator ucfbrett's Avatar
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    Quote Originally Posted by Stuntman View Post
    Wonder how that will affect resale value giving people with potentially horible taste that much input in customizing their car.
    Flames and tribal tattoo graphics for everyone!

  9. #9
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    Here's my customized Viper . . .

    Pure EvoIX likes this.
    The deposed former Sheriff of trackHQ . . .

    2006 Porsche 997 Carerra Coupe 6-MT - daily driver
    1992 Honda (Acura) NSX 5-MT - classic investment I couldn't resist and occasionally drive
    2004 Honda S2000 AP2 6-MT - track day car
    2006 Mitsubishi Lancer Evolution IX MR 6-MT - when I need a backseat, 4-doors, or a real trunk, and still want to haul ass . . .

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