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Thread: Car Makers Advertising Rear Wheel Drive

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    Default Car Makers Advertising Rear Wheel Drive

    I have noticed this trend recently. Big automobile manufacturers are spending money on advertising campaigns, to tout that their cars have "higher performance, better handling rear wheel drive," as opposed to their competitors' front wheel drive cars. Lexus has a network TV advertisement that compares its RWD IS, to an AUDI sedan with FWD. In addition, BMW has a radio advertising campaign that compares its RWD 320i to Mercedes' FWD CLA, and which says "there is no comparison." This is new and something I can't remember seeing before.

    Discuss . . .
    Last edited by Richard EVO; 06-27-2014 at 06:58 PM.
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    Pro Lurker GreyFocus's Avatar
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    maybe that since a car's handling prowess seems to be a more mainstream performance attribute then 15 years ago, brands are pushing the "Advantage" of certain drivetrain layouts.

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    Chest hair required Olitho's Avatar
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    Quote Originally Posted by Richard EVO View Post
    I have noticed this trend recently. Big automobile manufacturers are spending money on advertising campaigns, to tout that their cars have "higher performance, better handling rear wheel drive," as opposed to their competitors' front wheel drive cars. Lexus has a network TV advertisement that compares its RWD IS, to an AUDI sedan with FWD. In addition, BMW has a radio advertising campaign that compares its RWD 320i to Mercedes' FWD CLA, and which says "there is no comparison." This is new and something I can't remember seeing before.

    Discuss . . .

    I think it must be a liberal plot to somehow trick us into buying FWD automatics.

    I just have not figured out their angle, yet.

    Have any e-mails been deleted or hard drives crashed?
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    To the right of The Sheriff. Isn't everyone?

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    Quote Originally Posted by Olitho View Post
    I think it must be a liberal plot to somehow trick us into buying FWD automatics.

    I just have not figured out their angle, yet.

    Have any e-mails been deleted or hard drives crashed?
    Your painful absence of a sense of humor, and labored, unfunny jokes, never cease to amaze me . That and your small penis . . .
    Last edited by Richard EVO; 06-27-2014 at 07:50 PM.
    The deposed former Sheriff of trackHQ . . .

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    1992 Honda (Acura) NSX 5-MT - classic investment I couldn't resist and occasionally drive
    2004 Honda S2000 AP2 6-MT - track day car
    2006 Mitsubishi Lancer Evolution IX MR 6-MT - when I need a backseat, 4-doors, or a real trunk, and still want to haul ass . . .

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    The interesting thing is that to the average driver, a fwd 4 door sedan is probably better because of the extra floor room. Performance and handling advantages are a seldom realized by the average car owner. But, of course, image sells cars,

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    It's been over two decades and the pendulum is now swinging back the other way...

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    I think part of this is due to traction control getting better so people in places with weather aren't as afraid of driving RWD.

    My wife just had a Charger for a rental car and loved it. She never talks about cars.
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    Quote Originally Posted by Richard EVO View Post
    Your painful absence of a sense of humor, and labored, unfunny jokes, never cease to amaze me . That and your small penis . . .
    Not really sure why, and don't really want to know why you are familiar with his privet parts. ((shutters and shakes head))
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    Quote Originally Posted by Red_5 View Post
    My wife just had a Charger for a rental car and loved it. She never talks about cars.
    What does she drive now? I don't know what anyone could possibly love about driving a Charger except that it's big and roomy.

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    I think that, among the general car-buying public, the perception is that RWD translates into "more sporty". I figure car makers see this, too, and advertise their RWD cars accordingly.

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    The Real Captain Slow Red_5's Avatar
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    Quote Originally Posted by pucsicsal View Post
    What does she drive now? I don't know what anyone could possibly love about driving a Charger except that it's big and roomy.
    Honda Odyssey which I like too especially when you have young children. She said the Charger felt very solid similar to her mother's E class.
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    Quote Originally Posted by Red_5 View Post
    Honda Odyssey which I like too especially when you have young children. She said the Charger felt very solid similar to her mother's E class.
    Those are both extremely solid cars, best in the class you could argue. What the heck. I know Fords are great these days inside and out, but I didn't know Chrysler made anything palatable besides HD trucks. I guess RWD really is the magic sauce..

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    Quote Originally Posted by Red_5 View Post
    I think part of this is due to traction control getting better so people in places with weather aren't as afraid of driving RWD..
    +1

    FWD advantage in bad weather is now negated by ECU now
    Last edited by bellwilliam; 06-29-2014 at 03:23 PM.
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    CLA is not even in the same "class" as the 3-Series.

    Try again BMW.
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    I love it when BMW says their current 3 series is just as awesome as the first one.
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    Quote Originally Posted by Schmoe Money View Post
    It's been over two decades and the pendulum is now swinging back the other way...
    This.

    Also, automakers are able to get away with RWD due to advances in engine technology. They were producing such great numbers of FWD cars because they were more fuel efficient than RWD cars. Now, automakers can get decent performance and economy in a RWD chassis.

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    don't forget this isn't late 70s and 80s, where the word "torque steer" don't even exist (I am sure it does, but you get my point).

    FWD is great when engine makes 90hp (first hot hatch - 84 GTI). not so great when minivan is pushing close to 300hp
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